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Stop renting your customers back from Meta every month — own the software that makes them buy again.
Most Indian SMBs spend like acquisition is the only lever: fresh ads, fresh discounts, fresh footfall — while the customers who already bought quietly drift to whoever WhatsApp'd them last. Winning back an existing buyer costs a fraction of finding a new one, and yet almost nobody has the software to actually do it. That's what we build. Not agency campaigns you rent by the month — custom retention and loyalty software that plugs into your POS, ERP, WhatsApp and UPI, captures every buyer at the point of sale, and then runs the schemes for you: points, cashback, referrals, memberships, festival offers, win-back automations and, for FMCG and trading, distributor and trade schemes with proper secondary-sales tracking. You own the platform, the customer data and the schemes. The result is measurable repeat purchase and higher lifetime value — a growth engine that compounds instead of resetting to zero every month.
Before we build anything we pull your sales history — average order value, purchase frequency, gap between repeat buys, and what a retained customer is actually worth over 12 months. Every scheme (points value, cashback %, referral reward, membership price) is back-solved from those numbers so rewards come out of margin you can afford, not gut feel that quietly bleeds you.
Retention only works if it fires automatically at the moment of the sale. We integrate with your existing POS/ERP, Tally, Razorpay/UPI and WhatsApp Business API so points get credited, cashback lands, and reward messages go out the second a bill is closed — no staff remembering, no parallel data entry, no separate app your customer will never download.
Every buyer from every counter, branch and channel lands in one profile with full purchase history. On top of it we run RFM segmentation (recency, frequency, monetary) and churn flags, so 'our best customers' and 'about to leave us' stop being guesses and become lists the system acts on by itself.
Points, tiers, cashback, referrals, win-back and festival campaigns run on rules the system enforces around the clock. But you get an owner dashboard and approval controls — reward budgets, redemption caps, discount ceilings — so nothing runs away from you while you sleep.
We go live with one scheme at one branch, measure repeat rate and redemption against a control group, and only roll out wider once the numbers hold. You see proof the program pays for itself before it touches your whole customer base.
Earn-and-burn points wired to your POS — configurable earn rates, redemption rules, expiry, and a balance the customer checks on WhatsApp or a link, no app install needed.
Instant or deferred cashback to a store wallet or UPI, with slabs, minimum-spend and category rules — the return incentive that actually pulls a buyer back to you next week.
Trackable referral links and codes over WhatsApp, with reward-on-first-purchase logic and fraud checks, so your happy customers become a measurable, attributable acquisition channel.
Paid or tiered memberships — think a restaurant's ₹999/year club or a pharmacy refill plan — with recurring billing on Razorpay/UPI, member pricing enforced at the POS, and renewal automation.
The system watches purchase gaps and auto-fires WhatsApp/SMS journeys to customers who've gone quiet — 'we miss you' offers with a tracked code, timed to each buyer's own cycle, not a mass blast.
Silver/Gold/Platinum tiers and behaviour-based segments (RFM) that unlock different rewards and offers automatically, so your top spenders feel it and low-value discount-hunters don't drain margin.
Digital gift cards and prepaid wallets your customers can buy, gift and redeem across branches — locking spend in with you and turning festival gifting into repeat footfall.
Models on your own data flag customers likely to lapse before they do, so the win-back offer goes out while it can still work — and the owner dashboard shows who and how many are at risk.
For FMCG and trading: PTR/PTS-aware schemes, target-linked incentives, free-goods and slab schemes, and secondary-sales tracking down to the retailer — the trade-marketing engine most distributors run blind.
We make mobile capture at the POS mandatory (with a fast skip for genuine walk-throughs) and instantly enroll the buyer into your loyalty program with a welcome point balance sent on WhatsApp. Within a few months you own a database of buyers you can reach directly — instead of paying Meta to reach the same people you already sold to.
Instead of blasting everyone every Sunday, the system learns each customer's natural repeat cycle (a kirana buyer at ~10 days, a salon client at ~35) and fires the win-back offer only when that individual is overdue. Same message count, dramatically higher redemption, because it lands exactly when the buyer was about to lapse.
We credit rewards as store-wallet balance rather than a plain discount, so the value only unlocks on the next visit to you. This single design choice converts a one-time discount into a scheduled reason to return — and the wallet balance itself becomes a WhatsApp reminder hook ('₹150 waiting for you').
For Diwali/Eid/wedding season we don't run one offer for all. The system segments by RFM and sends your top tier a genuine VIP reward, mid-tier a step-up incentive, and lapsed buyers a sharp win-back — each with a tracked code so you can prove exactly which segment and which offer paid back. No blanket discount torching your margin.
Referral rewards release only when the referred friend makes their first real purchase (not on signup), killing the fake-referral farming that wrecks most programs. Both sides get credited on WhatsApp, and every new customer is attributed to the referrer — a clean, low-CAC acquisition loop bolted onto retention.
We build paid memberships priced so the member saves money by buying more from you — free delivery, member rates enforced at the POS, priority slots. Once someone has paid to join, you become their default choice and their spend consolidates with you instead of splitting across competitors. Recurring revenue plus stickier customers in one move.
For FMCG/trading we build the trade-scheme engine most distributors run on trust: target-linked incentives, free-goods and quantity-slab schemes with PTR/PTS baked in, plus secondary-sales capture from the retailer so you know the stock actually sold through — not just dumped. Schemes auto-calculate, claims settle faster, and gaming gets exposed.
Every morning the system produces a ranked list of high-value customers who've crossed their churn threshold, with the exact offer and one-tap WhatsApp send. It turns 'we should stay in touch with regulars' into a daily, prioritised action queue — so the customers worth saving get saved before the shop next door gets them.
We pull your sales/POS history, calculate repeat rate, purchase frequency, AOV and customer lifetime value, and identify where you're leaking repeat revenue. You get the baseline numbers every scheme will be measured against.
We design the specific programs — points, cashback, tiers, referral, membership or trade schemes — and model reward values against your margin so the economics are safe before a rupee is committed.
We build the platform and wire it into your POS/ERP, Tally, Razorpay/UPI and WhatsApp Business API so enrollment, points, cashback and messages fire automatically at billing.
We import existing customers and purchase history, build the single customer master, and configure RFM segments, tiers and churn flags.
We launch one program at one location against a control group, watch redemption, repeat rate and staff usage live, and tune the rules and messaging.
We roll out across branches, train staff on the floor, hand over the owner dashboard tuned to your key numbers, and move to monthly optimisation of offers and segments.
Capture every buyer across branches into one loyalty program, run points and tiered festival schemes, and win back lapsed customers with offers timed to their own purchase cycle — from a customer base you own.
A paid dining club, points on every bill, birthday and win-back automations on WhatsApp, and cashback-to-wallet that pulls diners back between visits instead of chasing new footfall each week.
Target-linked and free-goods/slab schemes with PTR/PTS built in, plus secondary-sales tracking to the retailer — so trade schemes stop being Excel guesswork and margin stops leaking to gaming.
Refill and membership plans, refill-due win-back reminders, and cashback wallets that turn chronic-medicine and repeat-treatment patients into predictable, retained revenue.
Membership and package billing on UPI, visit-gap win-back journeys, referral rewards on first paid visit, and tiers that reward your regulars before they drift to a new place.
Points and store-credit wallets, VIP tiers for repeat guests/buyers, gift cards for festival gifting, and churn-risk alerts so high-value customers get re-engaged before they lapse.
A single shop, restaurant or clinic that wants to start capturing buyers and running one solid scheme — live in weeks.
from ₹45,000 setup
Growing multi-scheme SMBs that want points, tiers, cashback, referrals and win-back running together on one owned platform.
from ₹1,10,000 setup + support
Multi-branch chains and FMCG/trading firms needing memberships, multi-channel loyalty and distributor/trade scheme software with secondary-sales tracking.
custom
Indicative scopes — every engagement is tailored on a quick discovery call.
Share of customers who buy again within a period — the core number every scheme is built to move, tracked against a pre-launch baseline.
Average revenue a retained customer delivers over 12 months, which loyalty, tiers and win-back are engineered to grow.
Percentage of lapsed customers who return after a gap-based win-back offer, proving the automation earns its keep.
Every rupee of points/cashback measured against the extra repeat revenue it drove, so schemes stay margin-safe.
Buyers captured into your owned program and actively earning/redeeming — the database you stop renting from ad platforms.
For distributors, stock that actually sold through to retailers under a scheme, versus stock merely pushed into the channel.
Indian SMB owners — retailers, restaurants, clinics, salons, pharmacies, hotels, D2C brands and FMCG/trading distributors — who are tired of paying to acquire the same customers over and over, and want to own software that turns one-time buyers into repeat, higher-value customers. Ideal if you already have steady footfall or a customer base and a POS/ERP to plug into, and want a retention engine with proof it pays for itself.
This isn't an agency renting you reach or a third-party app that keeps your data. We build a platform that lives in your business, on your customer master, so the retention asset compounds for you, not a vendor.
We model every points value, cashback rate and membership price against your real margins first, so schemes drive repeat revenue instead of quietly bleeding the business — the mistake most DIY loyalty programs make.
POS, Tally, UPI/Razorpay and WhatsApp are the defaults, not add-ons. Enrollment and rewards fire at billing with no app to install — because your customer lives on WhatsApp, not a loyalty app.
PTR/PTS, target-linked incentives, free-goods slabs and secondary-sales tracking for FMCG and distribution — the hard, India-specific software that turns trade schemes from Excel and trust into a tracked, gaming-proof system.
We launch against a control group, measure repeat rate and redemption, and only scale once the numbers hold — so you invest with proof, not hope.
No. Digital marketing is about acquiring new customers with ads. This is software we build to retain and re-monetise the customers you already have — loyalty, cashback, referrals, memberships and win-back schemes running on your own platform. They complement each other, but retention is where the cheaper, compounding growth is.
No — and that's deliberate. Everything runs on WhatsApp and simple links: enrollment at billing, point balances, cashback, offers and win-back messages. In India, forcing an app install kills adoption, so we meet customers where they already are.
Yes. We integrate with your existing POS/ERP, Tally, Razorpay/UPI and WhatsApp Business API so schemes fire automatically at the point of sale. If you have no POS, we can pair this with our POS/CRM build so capture and rewards work from day one.
We model every scheme against your actual margins and purchase economics before launch, cap reward budgets and redemptions, and measure reward cost against the incremental repeat revenue it generates. You get a margin-safe program, not a discount habit that hurts you.
Yes, this is a specialty. We build PTR/PTS-aware schemes, target-linked incentives, free-goods and slab schemes, and secondary-sales tracking down to the retailer — so schemes auto-calculate, claims settle faster, and you can see what actually sold through instead of what was just pushed into the channel.
We set a baseline in the first week — repeat rate, purchase frequency, lifetime value — and launch the pilot against a control group. The owner dashboard then tracks repeat rate, win-back redemption and reward cost versus incremental revenue, so you can see the program paying for itself before you scale it.
Whether you need to replace spreadsheets, connect SaaS tools, build a custom ERP, launch a SaaS product, generate better leads or automate WhatsApp follow-ups — TheManki can help you build the system your business deserves.